Our Brands
All our brands are trademarked
ASAP & Co
Anonymous Smok Burger
PASA
Rostii
The Smok Hous
Our Leading Concepts
Award-winning and redefining the wood-fired steakhouse experience. Featuring rare, premium cuts, our focus on wood-smoked culinary artistry has set us apart, providing diners with an exceptional steakhouse experience where the finest meats are celebrated in every bite.
The Smok Hous
Bringing the joy of smoked barbecues to homes and kiosks with unmatched convenience. We offer an elevated experience with premium wagyu cuts, coupled with an ease of preparation that allows anyone to enjoy gourmet-quality smoked meats at home or on the go, making fine dining approachable in everyday life.
This concept celebrates the mystery of simplicity. Anonymous Smok Burger keeps the focus on what truly matters: perfectly smoked patties with premium beef, delivering unpretentious, mouthwatering flavors in every bite. Served without fanfare but never without quality, it’s the ultimate gourmet burger that speaks for itself.
ROSTII
A major hit at Boutique Fairs at the F1 Pit Building in Singapore, ROSTII offers a solid rendition of the beloved Swiss dish, rosti. Crispy, golden, and delicious, it’s comfort food with a gourmet twist, perfect for any meal and loved by food enthusiasts looking for hearty yet refined bites.
A clever play on the word ASAP, “PASA” means market in Malay, and this concept brings the market to your home. Offering ready-to-cook premium meat cuts, PASA ensures you get the best of Straits Cattle Trading Company’s heritage delivered right to your doorstep, making gourmet cooking at home effortless and satisfying.
